Is Kellogg a good brand?

For more than a century, the Kellogg company has been a household name for classic breakfast foods and snacks. But even carrying the weight and legacy of such a well-known brand, Kellogg continues to innovate in its marketing, taking creative gambles and coming up with cutting-edge ways to measure the effectiveness of its campaigns.

Why is Kellogg marketing adapting its creative?

Shoppers have blurred the lines between creative, media, and retail. We’re adapting our creative so that it reflects this changing consumer behavior. Kellogg marketing proves that when you balance creativity and effectiveness, advertising campaigns are not only unique, but drive business impact.

How long has Kellogg's been in business?

Kellogg’s has had a long and successful history, with many milestones along the way. In 1914, the company introduced its first bran cereal, All-Bran, which became a bestseller. In 1928, Kellogg’s began using snap, crackle, and pop as the advertising slogan for rice krispies, which has become one of the most recognizable jingles in the world.